National Literacy Trust, Go All In

Platform, visual identity, 360 integrated campaign

Role: ECD

One in three children enjoy reading. That's a crisis. For many, the instinct might be to lecture the problem away.
We did the opposite -  repositioning reading not as a duty but as a supercharger for the things young people already love.
Six months in: reading for pleasure amongst children growing for the first time in five years.
1 in 9 adults saying the campaign positively changed their reading behaviour. 75% of schools and libraries increasing reading activities. The Education Select Committee called for the National Year of Reading to become a National Decade of Reading. 

“Your work has been core to driving this impact” - David Hayman, National Literacy Trust

Next project
Celebratory billboard promoting reading to children during the National Year of Reading 2026, featuring children reading a book with cartoon and real elements, including a knight, a dragon, and magical drawings. The text reads: 'Read them to sleep. W
A woman in vintage clothing sitting on a park bench, reading a horror book titled 'Horror'. She has gray hair, round glasses, and is wearing a beret and coat. She is accompanied by a dog on a leash. The background features Halloween-themed decoration
Poster on a bus stop shelter featuring a surprised young boy reading a magazine, with sports and comic-themed graphics, including phrases like 'If you're into it, read into it' and 'Go All In.'