Capital One,
No Nasty Surprises

Integrated Campaign

Role: ECD

Accolades & awards: Shots Best Of Month, More About Advertising Ad Of The Week, British Arrows, Bronze.  

Financial services advertising tends to earn trust by being reassuring. We earned it by being funny. A badger disguised as a puppy turned out to be one of the
top ten best-testing ads in System1's history for the finance sector.

Next project
A window sill with potted plants, a white Capital One credit card, and a background of houses and trees outside. The top text reads 'Keeping it transparent. That's one good thing.'
Embroidery hoop with a motivational message about honesty and credit cards, featuring small illustrations of a tree and a weasel, hanging on a blue wall next to a framed photo and a Capital One credit card.
Delivery box with Capital One logo on doorstep, surrounded by fallen leaves and rubber boots.