Opinion

I sometimes get asked to write about industry trends and news. Here’s a selection of my writing. Click on the images to read the full articles. Apologies if some are paywalled.

The Incredible Shrinking World of Creativity, Campaign - "We're witnessing a slow cultural homogenisation, disguised as optimisation. Originality is being outcompeted by predictability. And if we let the financial logic of 'only back what we know wil

The Incredible Shrinking World of Creativity, Campaign - "We're witnessing a slow cultural homogenisation, disguised as optimisation. Originality is being outcompeted by predictability. And if we let the financial logic of 'only back what we know will work' run unchecked, we'll end up with a cultural landscape that's tidy, trackable and tragically small."

Three Ads I Had Nothing To Do With, Campaign

Three Ads I Had Nothing To Do With, Campaign

How I Stopped Worrying And Loved The AI Bomb, The Drum - "I wonder if we may be living in a bit of a Goldilocks Zone, where human creativity and AI tools could coexist in a perfect symbiosis. There is a lot of gloom and anxiety about how human creati

How I Stopped Worrying And Loved The AI Bomb, The Drum - "I wonder if we may be living in a bit of a Goldilocks Zone, where human creativity and AI tools could coexist in a perfect symbiosis. There is a lot of gloom and anxiety about how human creativity might be replaced or displaced by AI. And maybe that will come to pass. But right now, I have a cheery tale to tell."

Heavy Metal, Banking Ads and The Power Of Polarisation - ""It’s interesting to me that in a time when people have never been less interested in advertising, on the whole we’re making our most forgettable work. Work that’s happy to politely reflect th

Heavy Metal, Banking Ads and The Power Of Polarisation - ""It’s interesting to me that in a time when people have never been less interested in advertising, on the whole we’re making our most forgettable work. Work that’s happy to politely reflect the zeitgeist, go along with the consensus, work that’s unlikely to say boo to a goose."

Dawn Of The Dinosaurs: Will AI Kill Off Young Creatives? - "Right now, AI seems to favour experienced creatives — people who can draw on their own grey-matter-based reference library of 'What Good Looks Like' to sift through the AI spew looking for

Dawn Of The Dinosaurs: Will AI Kill Off Young Creatives? - "Right now, AI seems to favour experienced creatives — people who can draw on their own grey-matter-based reference library of 'What Good Looks Like' to sift through the AI spew looking for nuggets of gold. But those junior jobs are drying up. And you can't become that experienced creative without them."