Audible,
When Worlds Collide

Integrated Campaigns

Role: ECD, Creative

Accolades & awards: Campaign Ad of the Day; Ad Age Editor’s Pick; David Reviews Pick of the Day
Awards: Shots EMEA - Gold x 2, Silver, Bronze. Kinsale Sharks, Bronze. Ciclope,  Bronze x 2. Epica - Bronze. British Arrows, Bronze x 2

Audible briefed us to create its first unified global campaign -  one that could work across emerging and mature markets simultaneously. We found the idea in the collision between the fantastical and the mundane:
the extraordinary worlds listeners inhabit while doing the most ordinary things.

At the same time bringing to life the brand’s vision of inspiring people’s imaginations, and showing people where Audible and its content fitted in their busy lives. The campaign appeared globally, turning up in AV, Out Of Home, audio, digital, social and creator channels.


Next project
A train station platform with an advertisement for Audible, featuring a scene of a person standing before a mural of jellyfish in an underwater train station, with city buildings and a partly cloudy sky in the background.
Inside a car looking out at an outer space scene with planets and a galaxy, with a parking lot and sunset sky visible through the windshield, featuring a man with curly hair driving, and a text overlay about a galactic detour on a morning commute.
A large mural on the side of a building features a cosmic scene with planets and stars and the text 'There's more to imagine when you listen.' Below the mural, a sign for audible is visible. The building houses Nokta Food Centre, which sells food and
A large outdoor mural advertisement for Audible features a giant animated dragon bursting through the wall, with the dragon's tail and head extending beyond the mural. The mural includes text that reads, 'There's more to imagine when you listen,' and
Digital billboard in Times Square displays jellyfish and lightning with the text 'There's more to imagine when you listen' and the Audible logo.
Billboard featuring a romantic scene of a man and woman on a boat by a lake, with a woman holding groceries and a goose on the water. The billboard promotes Audible audiobooks, with some book titles visible at the bottom.