Subway,
Make It What You Want

Integrated Campaigns

Role: ECD, Creative

Accolades: Ad Age Editor’s Pick,
Campaign Ad of The Week,
Drum Ad of The Day

We had two years of mischief making as Subway’s lead agency for EMEA. The brand had sat on the sidelines for too long, letting Burger King and KFC have all the fun. We brought the fight and the humour back to the brand, showcasing them as disruptive freedom fighters in the pursuit of choice. Our work ruffled a few feathers, it’s fair to say. On this page are some highlights of that giddy time.

Instructions for a humorous and fictional process to avoid an unwanted mayo incident while eating a pre-packaged sandwich, presented in a six-step comic style. The steps include cutting out a mayo scraper, placing it around a finger, scraping away ma
Subway poster with classical painting of a woman leaning over a man lying down, with three Subway sandwiches in front, and text about new pizza subs.
A Subway advertisement featuring a parody of Leonardo da Vinci's Mona Lisa with a sandwich in front, and text promoting new pizza subs from Subway.