Guide Dogs,
Life Unleashed

360 Integrated Campaign

Role: ECD, Creative

A charity known by most, but very few are aware of its full breadth of life-changing services.
This was the pitch idea, reframing Guide Dogs as the dynamic, forward-thinking charity they are today,
helping people with vision impairment to achieve their significant life ‘firsts’.

Next project
A pamphlet titled 'First big steps' on a bench highlighting guide dogs and their life-changing impact, featuring a young girl with guide dog training gear and a smiling woman in a living room.
A poster on a bus stop featuring a woman walking a guide dog outside a building. The poster promotes Guide Dogs with the slogan 'Life Unleashed' and encourages donations.